Who we are

About Turn Signal

Turn Signal Media, based in Greenfield, MA, was founded in 2016 by Danaë DiNicola. Our mission is to help businesses of all sizes grow using smart, customized online marketing. We believe that websites should be well organized, easy to use, and easy to access. Whether you are a one-person shop or a larger operation, we will talk with you about your goals and create a plan to help you reach them. And if you are the kind of person who wants to know how it all works, we are happy to train you and your employees to manage your own content on a day-to-day basis.

Danaë DiNicola


Danaë founded Turn Signal Media in 2016. She is a digital communications specialist with more than a decade of experience creating web content, writing copy, building websites, and designing marketing and fundraising emails. Danaë has an MFA in writing from Vermont College of Fine Arts and loves metalsmithing and photography.